In earlier posts, we alluded to the high expectations that conference and meeting delegates and guests should, and need to have of venues, and the necessary due diligence that is required in the optimum venue selection process.
Your corporate event is an outstanding opportunity to impress your delegates and guests, and your successful venue selection is a fundamental component.
Hotels, especially for smaller meetings and conferences, especially residential – have an outstanding opportunity too, to add value to your event’s success, by treating the event as a hospitality experience – which it is – rather than, as we often experience, a clunky, predictable, often very mechanical event management logistics exercise. Astonishingly too, delivered sometimes in a very cold, impersonal way. This is an opportunity missed both for you the client, and the hotel venue. Hotels can really differentiate themselves for the residential event, and demonstrate that a group event is not an anonymous transaction and a mechanical process – and treat, as far as possible, each member of a group as an individual, rather than adopt a herd mentality/culture we see far too often these days.
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